What makes a good keyword rich article?

Keyword Percentage

Since keywords are the main method for anyone finding your website through the search engines, the use of keyword rich articles has become a hugely important factor in increasing the SEO (search engine optimization) of any given site. Yet overloading a web page with keywords isn’t the answer - if anything, it will dilute the strength of the keywords in the article itself.

To truly maximize the effect of any optimized article, you should be aiming to have keyword usage of between 2-4%. This is widely regarded as the optimum figure for the most effective use of keywords. So, if your article is 500 words, you want to have between 10-20 keywords in the content. To increase the effectiveness even further, use 2-3 targeted keywords instead of simply the same one throughout. Not only will this help your SEO, it will also ensure that the article reads more naturally.

Keyword Placement

Another area that many people get wrong is the placing of the keywords throughout the article. Writing for the web is very different than writing for more traditional print mediums - the emphasis is placed on the opening and closing information. You want to grab attention and then leave the reader with a call to action, whether this is buy a product or sign up to a newsletter.

Therefore, instead of sprinkling the keywords throughout the whole article, you want to concentrate more on the beginning and end of the piece. You can still drop the odd keyword throughout the rest of the content, but it’s not quite as important as using rich keywords in your article’s opening and closing paragraphs. An SEO content writer knows the best way to use this approach effectively.

Keyword Strength

One of the other key areas of writing an effective keyword rich article is choosing which keywords or phrases to actually use. While you may feel that you want to use a specific keyword relating to your website or business, it won’t offer any real difference if the keyword is in a highly competitive market.

Instead, look at using a variation of the keyword. For example, “press release” is a heavily competed search term and any PR or media company using it would disappear amongst the thousands of results from search engines. However, change it to something like “search engine optimized press release” and it immediately targets a different niche.

As you can see, it still includes the phrase “press release”, but the fact that it is now part of a more targeted search term increases the likelihood of being found in the higher ranked search engine results. Known as “long-tail keywords” or “latent keywords”, it’s an extremely useful method of increasing the effectiveness of your keyword terms.

There are other areas you need to take into account and combine with these three methods to really make your articles as keyword rich and as SEO-friendly as possible. To maximize your results, always use expert SEO content writers or providers whenever you want a keyword rich article for your website.


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